Colectivo Coffee Roasters

Colectivo Coffee Roasters is a specialty coffee roaster based in Milwaukee, Wisconsin. Until July 2013, the company was known as Alterra Coffee Roasters. Colectivo roasts its coffee and makes all its food products in Milwaukee and is known nationwide as a wholesale coffee supplier. Alterra Coffee had supplied roasted coffee to its own chain of cafes in the Milwaukee area since 1993, and offices worldwide through the Flavia Single-Serve brewing system since 2010. On July 28, 2013, Alterra announced a rebrand to the new name Colectivo Coffee. The Alterra Coffee brand is owned by Mars Inc, to which it was sold in April 2010. History: The company was founded in 1993 by Lincoln Fowler, Ward Fowler and Paul Miller. There are currently 21 locations owned and operated by Colectivo in the Milwaukee & Madison metropolitan areas in Wisconsin. Alterra Baking Company (now Troubadour Bakery) was created in 1999, and in 2007, moved to a new location on Humboldt Boulevard in Milwaukee's Riverwest neighborhood along with the roastery. In 2012, a new bakery was built in Milwaukee's Bay View neighborhood. Colectivo's roastery and headquarters remain on Humboldt Boulevard. In 2010, Mars Incorporated acquired the rights to the Alterra Coffee Roasters name. Mars uses the brand on its single-serve coffee packets for Flavia office brewers. The Milwaukee-based Alterra itself remained local while continuing to use the name and acquired resources to expand. In 2017, Colectivo expanded to include several locations in Chicago, beginning with the Lincoln Park and Logan Square neighborhoods. In 2018, Colectivo also added a location in suburban Evanston near Northwestern University's main campus. In 2019, Colectivo opened their 21st location in Wicker Park. Name change: In 2013, the company changed its name to Colectivo Coffee Roasters. The Alterra name is no longer associated with Colectivo, and is used exclusively by Mars Drinks. The name Colectivo is taken from the "artful and funky buses used for public transportation across Latin America... and the iconic part of everyday life they represent for everyday people." The owners and a few employees traveled to Guatemala and bought a vintage restored 1958 colectivo, which is to make appearances in Milwaukee beginning in 2013. Recognition: The company has been recognized by the United States Environmental Protection Agency for its extensive efforts in expanding green power awareness. It was listed as an EPA Green Power Partner in recognition of its 100% use of green energy sourced from wind power, biomass decomposition, solar energy, and small hydroelectric plants. In 2004, it won the Green Power Leadership Award. In 2008, the Humboldt Boulevard location won Best Environmentally Friendly Project from the Milwaukee Business Journal Real Estate Awards. It was also awarded the Heart of the Community Award by Wisconsin Commercial Real Estate Women. The 2008 Building Blocks Award from State Farm Insurance MANDI Awards also went to the Humboldt cafe. In 2013, the Bay View cafe and bakery received the Real Estate Award from the Milwaukee Business Journal for its "impact on the Milwaukee Area." Complex City Guide named Colectivo one of the best coffee roasters in the US in 2013. OnMilwaukee awarded Colectivo "Milwaukee's Best Coffee Shop/Cafe" of 2013, with the company winning both editors' choice and readers' choice. The company has been sending baristas to compete in the United States Barista Championship events since 2007. Barista Trainer Scott Lucey placed 3rd in the 2008 United States Barista Championship and was the 2009 Great Lakes Regional Barista Champion.