Monday, June 22, 2020
Jittery Joe's
Jittery Joe's is a chain of coffeehouses based in Athens, Georgia. In 1994, the first Jittery Joe’s opened in downtown Athens, near the famed 40 Watt Club. Open 24 hours a day, they offered fresh coffee roasted in-store. There are now five locations in Athens, two in Watkinsville, Georgia, and one each in the Georgia cities of Cartersville, Alpharetta, and Buford.
Overview: The inspiration for the name Jittery Joe’s came from an episode of The Simpsons, in which Marge visits a diner of that name. The founders discovered that Jittery Joe’s was not trademarked, and so adopted it as the brand label of the coffee company. Jittery Joe's expanded into the New York market in August 2009, opening a shop next door to the Laboratory Institute of Merchandising (LIM). Drawing acclaim from the New York Times within a month of opening, the store instantly became a Midtown favorite. Unfortunately, the store closed in January 2013. Jittery Joe's occasionally collaborates with local artists, such as with the recording of Jeff Mangum's album Live at Jittery Joe's and releasing Kishi Bashi's own line of coffee. Along with music artists, Jittery Joe’s has partnered with several other local Athens businesses, such as Terrapin Beer Company, BikeAthens, and Kindercore Vinyl.
Professional cycling team: Jittery Joe's sponsors a UCI Continental team consisting of professional and amateur riders that compete primarily in USA Cycling Professional Tour and UCI America Tour road bicycle racing events. The company served as the premier title sponsor of the Jittery Joe’s Pro Cycling Team powered by Zero Gravity, which competes in road bicycle racing events throughout the United States and has raced internationally in Australia and South Africa. In 2008, after failing to secure a secondary sponsor, the team dropped from pro to amateur status.
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coffee
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