Mellower Coffee

Mellower Coffee is a Chinese specialty coffee company headquartered in Shanghai. Mellower devoted to specialty coffee and built on a whole-coffee industrial chain. Mellower Coffee was founded in 2011, ever since its foundation, with its original credo of "just for a cup of good coffee," Mellower has been trying to provide personalized service to every customer with high-quality coffee products and a consistently professional attitude. Mellower Coffee has set up more than 50 shops in China and abroad, including Shanghai, Beijing, Chongqing, Shenzhen, Singapore and South Korea. It serve seven world-class coffee beans, hand-made espresso and hand-drip coffee, more than 30 creative hot and cold coffee drinks, fresh cakes and pastries, and a wide variety of coffee sets. History- Foundation: In 2010, Mellower Coffee opened its first shop in Kunming. Weekly coffee salons are held to share the coffee culture and coffee-making with enthusiastic drinkers. In 2012, the second shop opened for business, and the Mellower Coffee Academy was founded, providing courses designed in accordance with the SCAA and SCAE (Speciality Coffee Association of Europe) standards while offering education on hand-drip coffee, latte art and specialty coffee level-I and -II courses. In 2013, Mellower Coffee's Kunming roasting factory was established with QS certification to engage in the retail sale of roasted coffee beans. Expansion: In 2014, The most influential coffee champions of China and South Korea and champions from the Latte Art Championship joined Mellower Coffee. In October of that year, Mellower Coffee welcomed the opening of the flagship stores in Xintiandi (Shanghai) and Kunming. Meanwhile, the phase I SCAE courses were given at the Mellower Coffee Academy. In February 2015, the creative drink "Sweet Little Rain" was an immediate upon its launch. In March, retail coffee products—including roasted coffee beans, drip coffee and bag coffee—became available in chain hypermarkets such as QUICK, C-STORE and Tesco. In 2016, Mellower Coffee expanded rapidly in Shanghai, Kunming and Chongqing, and the Mellower Coffee Shanghai Roasting Factory was completed. In April of that year, Mellower Coffee opened its first overseas shop in Singapore. In 2017, Mellower Coffee expanded its presence to South Korea and, with one of the founding fathers of the coffee industry appointed as the general consultant in R&D, set out to build an all-star barista team. Advertising: In December 2017, Mellower Coffee continued with its global expansion to the field of international fashion design and joined hands with the Paul Smith World Tour to explore the international high-end consumer market and promote the strategy of global branding. In summer 2018, a Kinky Boots co-branded pop-up store launched at Mellower Coffee's Tongren Road location in Shanghai. Mellower Coffee has specially made a "Sparkle Dance" drink for this event.